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Before beginning, it may be in your best interest to discuss with your designer what you can expect during the design process, and have him draw up all the agreed terms in a written contract. False prospect can create stress on both parties, so be sure that you are both decided on what to expect from beginning to end, and that it is all in writing.
After prospect have been set, your designer will start off your project by asking you key questions to get to know your business as well as your personal design tastes and needs for your new logo. This is called the Creative Brief stage. Remember how I said “less is more” when it comes to good logo design? Well, in this case, “more is more” when it comes to volunteering information that will help your designer get to know you better.
After the Creative Brief stage, your designer will get to work designing initial concepts. He might prefer Search Engine Optimization Denver Experts to show you sketches and rough concepts, or maybe he’ll show you full color concepts to begin with. Upon getting the initial concepts, be sure to once again take the advance and offer the designer valuable advice before beginning the revision process.
It’s important to note that what you are paying for is not concepts, but a final logo design. Even if only one of your initial concepts piques your interest enough to begin the revision process, then the designer has done his job correctly.
Trust your designer as an expert in his field, and avoid the urge to him throughout the process. Many times a huge initial design is ruined in revisions by clients or committee that thinks they know more than the designer. Imagine waking up in the middle of a surgery, and telling the surgeon and nurses that they’re doing it all wrong! If you have a strong opinion, feel free to voice it, but also be willing to accept advice and recommendation from your designer. Remember, you learned the principles of good design, you picked a designer based on his portfolio, now trust that designer’s decision and advice.